International cooperation in tourism

Cooperation of V4 countries at third-party markets is focused on purposeful acting of Central European countries at remote markets. The aim of joint marketing activities is to strengthen their positions, gain competitiveness and assert the country at third markets. V4 countries have been realising joint marketing and promotion activities at overseas markets since 2003. At present, priority markets include the United States of America, Japan, China and Asian part of Russian Federation. V4 countries jointly present six product groups: the Capitals, historic cities, UNESCO monuments, Jewish monuments, spas and MICE. Marketing and promotion of tourism is realised by the countries through selected tools: participation in fairs and exhibitions of tourism, organising info-trips for journalists, implementation of famtrips for tour operators, printing and distribution of joint promotion materials and maps, internet presentations and statistical data exchange.

For more information see: www.european-quartet.com

Cooperation within other groupings includes in particular coordination of activities within the CEE (Central Europe Experience) Project. The Project includes coordination of joint steps of Central European countries – the Czech Republic, Hungary, Poland, Austria, Germany and Slovakia, at the American travel market. The purpose of the Project is to address a wide spectrum of American population and invite them to visit this group of countries – through selected promotion tools such as joint website of the countries, promotional booklet focused on introducing the concrete products and participation in selected events designed namely for journalists. The cooperation has been running since 2004 and the interests of SACR within the group are represented by the head of OBEO in New York.

For more information see: www.gotocentraleurope.com

Cooperation with overseas markets includes in particular cooperation in PR activities at the American market, which currently includes creation and launching of a new website followed by distribution of press information for American media and travel agencies. The website is specially targeted to the American consumers and its purpose is to provide complex information about Slovakia and travel opportunities.

For more information see: www.cometoslovakia.com

Within the presentation at the Chinese market of tourism, SACR has been realising its marketing and promotional activities through its contracted foreign representation. The purpose of activities is the presentation of Slovakia as a travel country for Chinese travel agencies and visitors from China. With respect to specifics of the Chinese market of tourism, SACR and its contracted representation have been providing also mediation of information about that market.

Contractual foreign representative office in China:

Slovak Tourist Board
China PR & Consultancy Agency
B&B International
Office 26E, CITIC Building
No. 19 Jianguomenwai Dajie, Chaoyang District
Beijing 100004, P.R.C
Tel.: +86 10 8526 1228; Fax: +86 10 8526 1227
E-mail: bnbint@public.bta.net.cn, bnbint@netvigator.com 
Mrs. Maria Boyd (English language) and Mrs. Liu Na (Chinese language)

For more information about international cooperation, please contact the head of foreign relations, V4 and foreign representations:
Ing. Lívia Lukáčová, lukacova.livia@sacr.sk, tel.: +421 48 472 0916