The congress and incentive tourism (MICE)
The congress and incentive tourism (MICE - Meetings / Incentives / Conferences / Events – Exhibitions) has belonged for long to the most profitable forms of tourism from the economic aspect. This segment of tourism has been given extraordinary importance by all the countries with developed tourism competing with each other in this field. Congress tourism is one of the most stabile forms of tourism (not subject to economic pressures or seasons), it is profitable, it has been creating jobs and finally yet importantly, it strengthens the primacy of the country. For the host city, congress tourism means high income into the city budget (demands of clients on transport, catering and additional services) and allows regular utilisation of capacities.
The Slovak Tourist Board (SACR) is aware of the MICE segment importance and that is why the Department of Congress Tourism was created in September 2009, focused first on presentation of Slovakia as a destination of congress tourism. The main task of the department is to shift Slovakia from the position of one of the least known congress destinations in Europe to an interesting, attractive and competitive destination, which has much to offer to congress and conference participants.