International cooperation in tourism
Cooperation of V4 countries at third-party markets is focused on purposeful acting of Central European countries at remote markets. The aim of joint marketing activities is to strengthen their positions, gain competitiveness and assert the country at third markets. V4 countries have been realising joint marketing and promotion activities at overseas markets since 2003. At present, priority markets include the United States of America, Japan, China and Asian part of Russian Federation. V4 countries jointly present six product groups: the Capitals, historic cities, UNESCO monuments, Jewish monuments, spas and MICE. Marketing and promotion of tourism is realised by the countries through selected tools: participation in fairs and exhibitions of tourism, organising info-trips for journalists, implementation of famtrips for tour operators, printing and distribution of joint promotion materials and maps, internet presentations and statistical data exchange.
For more information see: www.european-quartet.com
Cooperation with overseas markets includes in particular cooperation in PR activities at the American market, which currently includes distribution of press information for American media and travel agencies.
Contractual foreign representative office in USA:
Phorall, LLC18 Florence st., Edison, NY 08817, USAMrs. Zuzana AndreanskáE-mail: firstname.lastname@example.org